Thanks to Shannon Steffen of Excira Media LLC for this post on October 15, 2012
Google engineering genius, Matt Cutts, recently announced another new Google algorithm change that is going to effect search engine queries in the US. This change was made to “reduce low-quality ‘exact-match’ domains in search results” and will affect 0.06% of English-US queries to a noticeable degree. This, in fact is a separate algorithm change from the normal Panda and Penguin algorithms.
The SEO Weather Report
It’s great to see Matt Cutts’ use of social media to spread SEO awareness and help people understand not only the change but it’s impact on search engine results (SERs).
Does This Impact Your SEO?
So, what does this mean for your website? Well, as we know, the URL is one of the top 3 places that a search engine looks for keywords. However, many black hat SEO “gurus” have been playing a little dirty ball in purchasing a great deal of exact-matching domains (for those keywords) and having them act as gateways or duplicate websites. Of course, I can’t read Google’s mind but I would venture to guess that this algorithm change is going to help relevant and unique websites to display higher in the search engine rankings while pushing those guys wearing the black hats down a few notches.
Keep wearing your SEO white hat and you will be fine.
From March 2011