Website Management

Once your site is initially built you might feel as though you are done and the money will just start rolling in.  Unfortunately you are only at the beginning of the process. To get at keep visitors coming many more things need to take place. What you have is just a billboard.  Once read why does anyone need to return. Website Management is required to keep the website fresh and active marketing is needed to acquire new visitors keep the past ones returning.

Here is a small list of some of the services that should be performed on a regular basis:

  • Simple text edits such as updates to published event schedules (e.g. training schedules, seminars, conference appearances)
  • Addition of content such as client testimonials, case studies/success stories, press releases and news stories
  • Design and creation of sales announcements/promotions
  • Creation and testing of forms for sales lead generation, white paper downloads, customer support, client surveys and feedback
  • Conversion of file formats, for example: Word Doc to PDF
  • Design of buttons, banner ads, Flash and/or repurposing of images which were originally designed for print
  • Design and creation of client newsletters
  • Provisioning and monitoring for website link integrity checking
  • Archiving content as it becomes old or outdated
  • Auditing website for browser compatibility
  • Obtaining Technical Consulting such as: preparation and assistance with moving to a new hosting service; server administration and maintenance; technical liaison to ISP/hosting service
  • Implementation of search engine optimization

Adding Extra Features:

  • Blogs and Forums
  • Calculators
  • Contact Forms
  • Facebook Social Plugins
  • Home Page Banners
  • Login Areas
  • Maps
  • News or Articles
  • Photo Galleries
  • Twitter Social Plugins
  • Videos
As you can see there are quite a few things that you may need. Let’s discuss what makes sense for your site. 
 
Image courtesy of yourtrainingprovider.com